Floral
This was a custom logo re-design created for a THC infused beverage company. I also created a custom brand pattern for the company’s brand guideline.
The only requirement I had was that neither the logo nor the pattern could resemble a hemp leaf or have any reference to marijuana.
My goal was to create a logo that was modern, clean, approachable and elevated. I also wanted to create a pattern that would be timeless and iconic similar to that of the Beverly Hills Hotel.
This is a typographic logo with a foliage icon that can be used in combination or separately. This is useful when it comes to the application of the logo and where/how it is being used. The primary logo is the face of your brand, and having a distinct icon helps with instant recognition. Think of iconic symbols like Nike’s swoosh or Apple’s apple—they’re easily identifiable and evoke the brand without needing the full name.
This company wanted to stand out amongst the crowd. They wanted to be positioned as a luxury product targeting young professionals with health and sustainability in mind.
