Basic White T-Pot
"Design a timeless essential that would make the perfect cup of tea."
Inspired by the luxury basic white t-shirt, “The Basic White T-pot” project revisits the iconic shape of a tea time essential, using the highest quality materials and elegant design.
“It’s good enough,” people said. “They’re just teapots.” Frustrated with the status quo, they ignored them.
This project was inspired by the innovators, craftsmen, and doers around us with strong beliefs, relentless hard work, and the undying pursuit of perfection.
"Perfection comes in steps. And to us, it’s worth every shot."
I lead the photography art direction of this campaign.