A brilliant partnership with the Pantone Color Institute generated the redesign of the Whole Leaf Pyramid Teabag Collection, which inspired the campaign, #PaletteForYourPalate.
Exploring the 10 tea varietals, their culture, medicinal purposes and flavor profiles, we selected a mood and symbolic animal evocative of each. Pantone then selected a color code that best fit that mood and tea.
The imagery on this sampler package with all the teabag flavors in the collection, contains 10 abstract watercolor strokes in each selected Pantone color that represent the 10 tea varietals inside. These strokes represents an artist’s palette to create the full “Palette For Your Palate”.
Two sampler sizes were created for The Collection. One of 10 teabags and one of 30 teabags.
The Collection packaging was featured on Dieline.