TEALEAVES Loose Leaf Tea Tin
This was an extensive redesign of Tealeaves’s top selling product: Loose Leaf Tea Tins. I was the lead designer and product photography art director of this project. The creative brief was to redesign the entire tea tin line to portray the company’s true identity as a modern innovator while paying homage to their heritage in the luxury hotel industry.
Tealeaves stays true to their roots and with that comes their close relationship with watercolors. Watercolors are evocative of water and therefore, tea. The team decided to use watercolors as the artistic direction for this project.
After months of work, we met our launch deadline and created over 50 tin labels for over 50 unique blends.