Lucky Envelope

Tealeaves is the bespoke tea blender of choice to five-star hotels and Michelin-star chefs worldwide. For Chinese Lunar New Year, Tealeaves wanted to come out with a special edition Lucky Envelope, which included two tea blends: Organic Long Life Green and Organic Imperial Oolong. The Lucky Envelope was designed as a gift to celebrate heritage and culture.

The brief given was to create a modernist tea approach to the traditional Red Envelope. The design would be positioned as a welcome amenity in 5-Star hotel suites, for sale online and in retail locations.

The red color of the envelope symbolizes good luck and superstition suggests it is supposed to ward off evil spirits. The gold foil details symbolize fortune and prosperity.

This design was featured in a Dieline article. Dieline has become the leading media brand for consumer packaging and consumer brands. Dieline is committed to supporting the advancement of the package design industry in all its forms.

Dieline Article